Aether Iusef Minimalist Black & Blue Watch

Toned down as far as it’ll go – matte black case and dial with polished black hands and indices.

The second hand brings a pop of colour so bright you can almost hear it. Occupying its own subdial, the blue dart races around 1440 times a day.

All metal elements in this men’s watch are made of surgical-grade stainless steel, and the case, dial, crown, and hands are coated black.

PVD coating involves superheating titanium nitride to its plasma state and binding it to the surface of the metal inside a vacuum chamber. The result is a layer of hard ceramic that’s bound to the steel at the molecular level. It will neither fade nor flake, it’s scratch and tarnish resistant, and the entire process is environmentally friendly as it involves no toxic liquids and very little waste.

The genuine leather straps are easily interchangeable thanks to their quick-release bars. The scratch-resistant sapphire crystal features an anti-reflective coating that lets the colour contrast on this black beauty truly shine.

Designed in Denmark. Comes in an environmentally friendly storage box.